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Nostalgia-Driven Method for Innovations and Marketing

Across the ages, many forgotten concepts and inventions have risen from ashes and gotten on top. Though history does not repeat itself completely, “it does rhyme" very often, as Mark Twain said.

Why does it happen? Does it mean the all-human creative potential has reached its limit? Why do many innovators turn back to the past while everybody is racing to the future? How exactly do we search for gold during the back-to-history rush?

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